Jan 19 2009

The new Pepsi logo!

Published by at 9:34 am under I Don't Get It,Jerks,Why?!?

New Pepsi Logo

Here’s my challenge, my Pepsi challenge if you will… give me way less money, say $500,000, and I will design a new logo for Pepsi that kicks the sissy ass of this piece of shit. In fact, Pepsi could simply pay me $250,000 and I will save them about 40 million in rebranding by telling them to stick with their old/better logo. After I cash the check for $250K I would tell them their cola tastes like ass! Ass and sugar. It will be such an awesome burn because what are they gonna do, I already cashed the check (and waited for it to clear).

I will never understand why a company feels the urge to constantly spend millions and millions to simply tweak their logo in a misguided attempt to make it “hip” and “edgy.” It is extremely rare that this rebranding will end up superior to the existing identity. The only successful rebranding that comes to mind is FedEx.

These Pepsi jerks should learn a lesson from Coca-cola and 1) stay consistent and burn that logo into our minds for 100 years so we see it in our sleep and 2) make their drink taste more awesome and less like liquid balls. I realize this implies I know what balls taste like, well I do, they taste like Pepsi.

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23 comments so far

23 comments to “The new Pepsi logo!”

  1. guilty noodleson 19 Jan 2009 at 12:41 pm

    I never understood it either. I have this friend who worked for a large company that produced women’s products (facial cleansers, lotions and such). He designed them and created the scents. I found it quite odd that they would choose a man to take care of this since he has no clue what a woman really needs (he’s been a bachelor FOREVER).

    Also, when I head into a running store to pick up shoes, they are always the most hideous designs. The owners always tell me that pretty much all the shoe companies have men designing women’s shoes and are kind of clueless of what they want. It also doesn’t help that the people who own the shops and order the stock ARE MEN.

    Anyway, all these people get paid a TON of money and it’s crazy.

  2. guilty noodleson 19 Jan 2009 at 12:42 pm

    Oh, and in terms of the pepsi logo, I could’ve pooped a better design for a lot less money. At first, I didn’t even see a difference…

  3. Neishon 19 Jan 2009 at 12:51 pm

    Pepsi’s new logo looks like it had a stroke and resembles Canada’s former Prime Minister, Jean Chretien.


  4. SanFranon 19 Jan 2009 at 12:57 pm

    soda sucks ass. Can’t stand the shit.

    Also, last night me and the lady went to see Slumdog Millionaire (highly recommend it on the big screen!) and a bottle of water cost a dollar more than a jumbo fucking soda.

    What’s up with THAT?

  5. You Just Made My List!on 19 Jan 2009 at 1:16 pm

    Neish gets the award for the strangest, most awesome comparison ever. I am shocked to say that I actually understand.

    SanFran – Almost right. Soda mostly sucks but is essential to compliment things like pizza, burgers, hot dogs, etc. Soda is really bad for you so I try to limit my intake but I am not ready to say it sucks. Pepsi sucks though. Oh, and 7up is a miracle treatment for a hangover.

  6. Pepsi addicton 19 Jan 2009 at 1:39 pm

    I know Pepsi sucks ass, but I’m addicted to it anyway. I could give a shit what their logo looksl like, but I HATE when they come out with special flavored Pepsi and you can’t tell! It’s in tiny writing on a crease in the box or something and I end up wondering why my Pepsi tastes EVEN WORSE than usual and it’s because the assholes at Pepsi thought it would be great to add lemon! And then not tell me they added lemon! Eyw!

  7. SanFranon 19 Jan 2009 at 2:11 pm

    List: what’s wrong with you? You’re worse off than previously thought, I fear…. Soda being necessary to complement things like pizza, burgers, hot dogs etc.???


  8. You Just Made My List!on 19 Jan 2009 at 2:28 pm

    SanFran I am sorry but beer is not refreshing. Beer is delicious. I love beer. I drink beer most of the time while writing this crap. BUT beer does not quench the powerful thirst something like pizza can create. I realize this is a controversial thing to say but once again I am right.

  9. Saraon 19 Jan 2009 at 2:46 pm

    See I though they were trying to seperate themselves from the Obama logo….but that man is pure gold so why would you do that?

    Then its agreed the pepsi logo had a stroke

  10. a new fanon 19 Jan 2009 at 3:11 pm

    Well, I just found a link to your blog on boredatwork.com (which I randomly Googled) and I’ve been reading it for about 20 minutes now.
    This blog is actually terrible to read at work since I keep laughing!! (But I’m really trying to laugh silently which makes me look like I’m having a succession of short silent seizures)

  11. SanFranon 19 Jan 2009 at 3:16 pm

    a new fan: you are having short, silent seizures.

    I googled “bored workers” and found a video feed of you from that camera in the vent above your desk, just to the right..

    No, the other one.

  12. a new fanon 19 Jan 2009 at 3:36 pm

    im trying to think of a comeback here

  13. Hilltopper Happeningon 19 Jan 2009 at 3:52 pm

    I’m praying J.B. Hunt doesn’t spend a million to have their logo warped too.


  14. You Just Made My List!on 19 Jan 2009 at 4:35 pm

    Hilltopper – you know how I feel about the J.B. Hunt logo! It is officially the WORST logo ever created. It’s possibly the worst piece of graphic design ever shat out.

    New Fan – Welcome! Yes, I am, very funny and great. Stop by every day and I will prove it to you.

    Everyone – I just took another look at the new Pepsi logo and I am so filled with rage I can barely see! What a piece of shit. I hate the way corporate America works.

  15. SanFranon 19 Jan 2009 at 8:42 pm

    Or… Doesn’t work these days!

  16. You Just Made My List!on 19 Jan 2009 at 8:49 pm

    Exactly. When I think of the time, money and energy wasted on this piece of shit logo it almost makes a little poop come out. Think of all the bullshit meetings they had and the end result is a slight modification to the “squiggle.” AND it looks WORSE than the original logo.

    I’m having a heart attack.

  17. SanFranon 19 Jan 2009 at 8:53 pm

    All: May I suggest you watch this:


    absolutely brilliant, and maybe it’ll give you an idea of how it all comes together…

  18. You Just Made My List!on 19 Jan 2009 at 9:31 pm

    SanFran – Yes that is a true classic. The most ironic thing is that this concept was stolen by some ad agency and used in a commercial. They have no self awareness.

  19. RBoneon 20 Jan 2009 at 2:02 pm

    Oh no! What will Chicago’s own hardcore wrestling legend, CM Punk, do now?


  20. You Just Made My List!on 20 Jan 2009 at 2:07 pm

    I know, I saw that wrestler photo too. What the hell is it? Is it supposed to look link some kung fu yin yang thing?

  21. man crushon 21 Jan 2009 at 7:14 am

    The New Heinz Ketchup Bottle
    What’s Changed: Heinz decided its ketchup bottle needed a makeover after 110 years, dropping the gherkin and opting instead for a tomato that plays a much larger role in the logo than the previous pickle. “We really felt that the tomato is the hero of ketchup,” said a company spokesman.

  22. You Just Made My List!on 21 Jan 2009 at 9:48 am

    WHAT? Noooooooooo, not the Heinz bottle. Seriously, is nothing sacred? I am actually pissed right now. Thanks for wrecking my day Man Crush!

  23. I hate Pepsi! | You just made my list!on 01 Jun 2010 at 3:15 am

    […] have already written about what a hunk of ass shit the new Pepsi logo is but I feel it’s time to talk about the turd water contained within those ugly new cans. By […]