May 11 2009

Dark stores at the mall!

Published by at 3:06 am under I Don't Get It,Jerks,Why?!?

abercrombie fitch hollister

I try to avoid the mall. Not because of some great protest against consumerism or because I think I’m better than mall shoppers, it’s really just that I don’t shop very often.

The last time I visited the mall I made the mistake of walking into a Hollister store, or maybe it was an Abercrombie & Fitch, and thought that I had accidentally walked into a haunted house or possibly that I had a stroke which rendered me blind. Have you been in these stupid pieces of shit? They should hand out fucking night vision goggles at the door because you can’t see a god damn thing! Apparently the easiest way to show that your store is cool(?) is to turn the lights off and watch your confused customers bump into each other like blind mice in a maze. Maybe this is a sign of being “old” but I can’t spend more than zero seconds in one of these dungeons without feeling like I am part of a sadistic experiment.

What’s the appeal of their clothing anyway? Why is everyone so happy to wear a shirt that simply says “Hollister” across the chest? I don’t fucking need to know where you purchased your shitty shirt, I can already guess. Oh, and another thing, not only can you not SEE in these stores, you also can’t BREATHE! I’m not sure if it’s the Axe Effect oozing from every douchebag in the store or if they pump in some mind controlling chemical that turns you into a dcouchebag, but either way you will find yourself crawling in the dark desperately trying to find the door.

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66 comments so far

66 comments to “Dark stores at the mall!”

  1. jasonon 11 May 2009 at 5:28 am

    I’m simply not cool enough to be in these stores so I don’t even enter.

  2. CreatureofHabiton 11 May 2009 at 6:08 am

    Listen, I’m going to take it up a notch with Hollister and really kick it granny style – the fu-ucking music. WHY oh why is it so loud? I mean, I like Urban Outfitter as much as the next guy and they play music pretty loudly. I remember shopping in there in high school with my Mom and giggling while she hung out with me while NWA was on in the background… I get it. But Hollister is taking it to a new level. I had to buy a shirt for a guy friend who insists on the fit of the Hollister shirts. I was literally SCREAMING at the check out guy, begging him to turn it down just a pinch so that I could concentrate on finding my wallet while my eyes were watering from the pain. Me and this awesome 65 year old grandpa (who was also checking out) were staring at each other, shaking our heads, saying “can you believe kids today!?”.


  3. Saraon 11 May 2009 at 6:55 am

    Yes they do pump in their “signature scent”. My mother in law has to send me in to get gift certificates because she starts to cough and choke just passing the damn store.

    Have you noticed there are no mirrors or changing rooms in this store? I guess your just cool enough with a great body to know anything you pick is gonna be perfect….cause your perfect and perfect people pay $60 for a t-shirt

  4. Stephanieon 11 May 2009 at 7:28 am

    Two thumbs up. Thank you.

  5. guilty noodleson 11 May 2009 at 7:48 am

    Creature, I was gonna say the same thing. I spent 15 minutes in line once and finally turned around to the woman behind me and screamed, “ARE TEENAGERS DEAF?” My head was ready to pop off.

    Listy, in terms of the dark store, I mistakenly stepped in a Hollister once and that’ll be the last time I step in one (I hope my children don’t drag me in there, I’d much rather give them money and wait in the car). I honestly thought they were having a power outage, but confused as to why there were so many damn people in the store. When I finally squinted and took a look at a shirt, I realized I could only squeeze myself into an XL… and I’m petite!

    And why are there floor to ceiling posters of naked teenagers? They’re not even wearing any of the clothing line!

    I know, I sound like an old crotchety lady.

  6. Quaseon 11 May 2009 at 8:50 am

    Agreed… A friend of mine once dragged me into a Breadcrumbs and Filth store, and while I sat there waiting for him to pick a shirt, I felt I was at the club (which also suck ass, by the way). The way I see it is: if I am wearing a shirt that has your company’s logo and name on it, you should PAY me, as you think I am some sort of human billboard. That is why I don’t buy crap with the company’s logo on them…

  7. icecycle66on 11 May 2009 at 8:52 am

    Oh for shitting out loud, it’s too obvious why the damn places are so dark. 1) Shitty cloths, 2) club atmosphere simulation.
    1)Their cloths suck ball sweat through a straw. Tore the hell up jeans should cost no more than a kick to a hobos ass, which I find much less than the $70 the dungeon stores charge. And for the shirts, $45 for a Wal-Mart t-shirt with “H Co” printed on it cost way to much stupid for me to afford. With the store being so dark, there is less shame for being seen buying such retarded ass body wear.

    2) Since all the tools in the shed shop at these places also frequent clubs such as “Rendezvous” and “the BUMP” the stores attempt to cater to their foolish damn clientele by keeping them in the “mood”… god I can’t even go on with this. List Maker you must have the will of the world to write this stuff.

    I hate that the mall in my town has the only functioning Taco Bell right next to the damn dungeon section of the mall. What the hell ever happened to nice cheap cloths?

  8. You Just Made My List!on 11 May 2009 at 9:00 am

    I forgot to mention the LOUD music, thanks for setting me straight. No dressing rooms? Really? Jesus fucking Christ!

  9. hodanon 11 May 2009 at 10:21 am

    i haven’t been to the mall in ages! but i have been to boutiques and shit. some of them think they are so hip that they can’t afford the electricity bill.AND the music that ear gnawing music! I’m gonna go to my happy place now, before i blow a fuse.

  10. Xinaon 11 May 2009 at 10:38 am

    Guilty- I totally hear you about the sizes. I dated a guy that was really into the brands and would drag me into these stores all the time. (And before any judges me he was English and didn’t know any better.) He was going to buy me this surprisingly cute skirt but I would of had to get it in size 38 and I couldn’t bring myself to own a size 38.

    So not only do you have to be a d-bag to enjoy these stores you also have to run on the invisible size. Now I understand what’s wrong with kids today. It’s all clicked into place.

  11. icecycle66on 11 May 2009 at 10:47 am

    A bit of discussion has been about sizes. I don’t understand chick sizes anyway. What the hell does a “1” or a “6” or a “18” mean? Why can’t they just be like dudes clothes and be the distance in inches, at least that makes some sense. The whole arbitrary size number crap really boils my blood. We should all wear plain robes, oh how I hate style and fashion (*bleh*). Everyone walking around in slankets.

  12. Kellyon 11 May 2009 at 11:39 am

    I’ve seen some mention sizes. I know at Hollister at least (since my devil sister used to WORK there…) a Large runs about the size of an Extra Small anywhere else. Thus part of the reason she had to quit. You are required as an employee to wear their clothes and scent. My sister, being a traditionally normal sized girl, had to wear the same thing to work everyday and got migraines from spraying the scent on everysingle piece of clothing before folding it and putting away. UGH. I stepped in there once and never intend to do so again. Oh and A&F is the same way. Never been in there, never intend to. Good job listy, apparently this one hits close to all of our hearts.

  13. Alessaon 21 Feb 2010 at 10:41 pm

    This is exactly why I order my Hollister and Abercrombie online. I like the clothes, but it’s just not worth feeling my way around the store, mistakenly grabbing the shirt I want in the wrong size, then being temporarily blinded once I escape into the bright lighting of the rest of the mall. Really, it’s not.

  14. Annieon 24 Oct 2010 at 11:00 pm

    you also can’t hear anything because they’re usually playing some crappy music really loud. Those stores sell some horribly ugly clothes there, I don’t understand why they’re so “popular”.

  15. Willon 25 Oct 2010 at 12:19 am

    I worked at a Hollister store for about 8 months and I didn’t find it too terrible as far as working retail goes, although I was in the stockroom where it was well-lit and I could play my own music.. The reason the store is so dark is because all the lighting comes from spotlights that are pointed directly at the clothes (in a ridiculously OCD manner I might add) but it was never so dark that it caused customers to bump into one another or anything like that. As far as clothes and sizes go, they definitely run a bit small but nothing drastic – I wore a large instead of my usual medium, no big deal. And I didn’t have to strictly wear their clothes, anything without another brand’s logo was alright to wear. But the music – oh, God, the music – that played in the store was constantly horrendous and I dreaded the days our regional manager would visit because we had to play the same playlist in the back instead of the usual mix of classic rock and hip hop. Honestly, I would probably still be working there if the company hadn’t decided to basically cut the position I worked and give all the responsibilities to the people out front. The company’s run by idiots, I say.

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  17. Alanon 25 Oct 2010 at 9:09 am

    OK, I’ll bite.

    The clothes: When I was a few years younger, I went through clothes like nothing. Most of my jeans ended up ripped after a summer. The highest quality jeans I had were Levi and Hollister brands. They outlasted everything else by a long shot. These are absolutely quality clothes, and it’s illogical for a bunch of people who’ve all admittedly never worn them to speak to their quality. That’s like me talking about how a Lamborghini handles sharp curves.

    The lighting: This one’s actually pretty simple. IT ISN’T DARK. It’s not insane flourescent department store floodlight bright, but it’s as bright as my home, so it sets a tone far different from ugly department store lighting. It creates a more comfortable ambience. If you’re bumping into other people in standard lighting, you need an optometrist, not an angry blog entry.

    The music: Many of you might be surprised by this, but Hollister is supposed to appeal to teens and twentysomethings. Shocking, right? So I’m sure one day Les Wexner or someone in one of these clothing companies asked their kid, “Heya kid… tell me what bands you like, and show me the appropriate volume for listening to them.” Then, in all their creative genius, they did it. And teenagers came. Yay marketing.

    The smell: It’s not strong. It’s apparent, but not strong. I actually wear Hollister Jake, one of the more common signature scents that you’ll smell in these stores. It’s a great smelling cologne. Again, appealing to their actual demographic.

    As far as the silliest, most illogical arguments here (they should pay me to wear their billboard, and the jeans already have holes in them!), I can already understand that you can’t be reached. If you don’t understand destroyed jeans, be an American and vote with your dollar… don’t buy them. But in that same respect, they shouldn’t have to shut down, pack up, fire all their employees and leave town simply because old folks don’t like young fashion. That’s not how capitalism works.

  18. You Just Made My List!on 25 Oct 2010 at 9:46 am

    Alan – Man you are a super nerd for Hollister. Guess what, I figured all of that out, all by myself, but it doesn’t make me like it.

  19. Jason Lefkowitzon 25 Oct 2010 at 10:19 am

    “What’s the appeal of their clothing anyway? Why is everyone so happy to wear a shirt that simply says “Hollister” across the chest?”

    “The richer tourists at Disney World wear t-shirts printed with the names of famous designers, because designs themselves can be bootlegged easily and with impunity. The only way to make clothing that cannot be legally bootlegged is to print copyrighted and trademarked words on it; once you have taken that step, the clothing itself doesn’t really matter, and so a t-shirt is as good as anything else. T-shirts with expensive words on them are now the insignia of the upper class. T-shirts with cheap words, or no words at all, are for the commoners.” — Neal Stephenson (

  20. Jaredon 26 Oct 2010 at 11:31 am

    Alan, you think you understand. and maybe you do to an extent. but the real reason hollister has the atmosphere it does is because it bothers the older generation and not the younger generation. you touched on it. but the reason the every part of the store causes sensory deprivation is to make adults not want to stay in there. Parents will buy almost anything kids thrust at them just to get the out of the store as quickly as possible. true story.

  21. You Just Made My List!on 26 Oct 2010 at 11:49 am

    I hate youth.

  22. Philipon 27 Oct 2010 at 12:26 am

    I’m too tired to read the comments right now but there are a couple reasons that they do this:

    1. They want to keep old people out of their stores. The loud music and dim lighting does not make older people want to go in.

    2. They’re douches.

  23. Katieon 27 Oct 2010 at 6:59 pm

    Im a teenager but those stores dont actaully appeal to me. The music is okay but they do play it at a ridiculous level. I hate how everyone just HAS to have a tshirt saying ABERCROMBIE across it, they should be paying us to advertise them! I actually like the smells but it does become overwhelming if you are in there for more than 15 minutes. So these stores dont actually apply to all teeangers, just the dumb ones.

  24. You Just Made My List!on 27 Oct 2010 at 7:04 pm

    Katie – High five.

  25. Annie Weberon 28 Oct 2010 at 3:36 pm

    Jason: Thanks for answering that. I’ve wondered for a long time why names on shirts were so en vogue.

    As for Alan: The clothing I’ve never worn, so I can’t speak for its quality. It’s great that your purchases have lasted you such a long time.

    If you have the same lighting in your home as you do in Hollister, then that’s fine. However, I’ve been in there more than once, and the lighting is much darker than what I’m accustomed to. By my standards, it’s very dim. The ones I’ve been to have no windows to the outside letting in any sunlight (like houses do), nor are the walls painted a dark color. I honestly believe that the darkness/light on merchandise contrast is meant for the shock value (people think “Ooh, something different!”) and to emphasize that you’re there to buy, and the clothes are where your attention should most go.

    Music is subjective, but the elevated volume may stem from perceived widespread hearing loss from teens’ listening to too-loud music in general.

    The ones I’ve been in have a nice smell to them, but the cologne/perfume is altogether too concentrated. Since you wear the store’s cologne yourself, it’s likely that you don’t notice the smell as much, because you have slowly been getting used to it. Stop wearing any perfume for a while and then try going back in there!

    Personally, I’ve got to say that I dislike this store not just for these annoyances, but the idea in and of itself. Not everyone in America wants to be Californian, and that torn-up jeaned, fake-tanned, fake-bleached bimbo surfer look, so stop exporting your “superior” West Coast crap!

  26. Kateon 29 Oct 2010 at 7:26 pm

    I made the mistake of going into Hollister once. The lighting was so dim it made it hard to focus on what the clothing looked like. The smell was so strong it began giving me a headache. The clothing was ridiculously overpriced. The music was so loud I could barely hear myself think. I made a quick circuit around the store and ran out, gasping for fresh air. And WTF is up with all the pictures of half-naked people?!

    By the way – I’m only 23. I’m not really much past their “target audience.” But I will NOT be going back into that place. I can buy perfectly good clothing at half the price or even less, without incurring a headache from the atmosphere. And I’m not such a mindless drone that I feel like I have to pay $45 so I can have the right brand name slapped across my chest.

  27. enion 29 Oct 2010 at 10:29 pm

    Thank you for making me feel less crazy. When I pass these stores in the mall, I cross to the other side. Maybe that’s pretentious and unnecessary but dear god, I don’t want to be anywhere near it!

  28. Ashleyon 01 Nov 2010 at 12:18 pm

    I’ve worked for a Hollister for a little over a year and actually just transferred to an Abercrombie. But there’s a good reason behind the madness;

    Hollister is supposed to represent Southern California fashion styles and the store itself is supposed to represent an abandoned beach shack that John Hollister himself, (supposedly) opened in 1912 to sell trinkets and nick nacks that he had acquired on his journeys around the world (All store employees have to know this, idk why) That’s why the store has a bunch of suitcases and statues on top of its shelves, the reason it’s so dark (since it’s supposed to be an abandoned beach shack it’s not supposed to have lights, the little bit of light in there represents the sun light peaking its way through the cracks in the roof), the reason they have surf boards all over the place etc.

    Now the reason the music is so loud is because the store is geared towards teens ages 12-17. Abercrombie kids is the kids store (8-11), hollister is the tween-teen store (12-17), and Abercrombie and Fitch is the adult store (18-25). Studies have shown that when people hear “good sounding music” it releases pheromones in the brain which give off the sense that you’re having fun and you’re happy which makes people, in return, buy more.

    As far as the smell; that’s another thing that’s on our secret shop list. The store must always smell like the signature “SoCal” scent. As far as it being far more concentrated than the actual cologne, it is. The smell has to linger for four hours which is the reason behind spraying so much of it.

    I personally think that the music is ungodly too loud and whenever I opened in the morning I would keep the music on low, versus the usual high. I hope this sheds a little light on the subject. ALSO, it’s not the managers, or the store employees fault either for all the things that go on in the store. Regional and District managers are constantly dropping in unannounced and the stores get secret shopped one a week. And if all of these things aren’t present (The signature SoCal scent, the high music, the low lights. )The store gets points taken off from their score which in return gets all of the managers in a lot of trouble.

  29. Ellon 03 Nov 2010 at 11:25 pm

    The smell is because they go around spraying all of the clothing with their line of cologne every hour or so.
    It’s nauseating.

  30. emilyon 09 Nov 2010 at 11:21 am

    i work at hollister, and let me tell you – it is no different from any other label you slap across yourself. the clothes are designed with tweens and teens in mind – so if you’re over the age of 16, don’t get too bent out of shape if you don’t fit into their clothes. i’m 20 and i can’t squeeze myself into a pair of 0, 1, or 3 jeans (despite having a 26 inch waist) or fit into a size small shirt (even though i’m 5’1″) because i no longer have a teenage body.

    while the story of john m. hollister is completely fabricated by the company, ashley hit the nail on the head about the rest of the brand. hollister, abercrombie, etc. are selling an atmosphere and aesthetic WHICH IS EXACTLY WHAT EVERY BRAND DOES. the store has to be dimly lit with the music at a certain level and we are required to spray the store twice a day. some stores have automatic dispensers that spray by themselves every half an hour or so. however, if we are secret shopped or if a DM/RM comes in and our atmosphere isn’t up to company standards, are managers get into a ton of trouble.

    i’m sorry, but most of you describing this store are completely overdramatic. i work in the store for hours at a time… sometimes a whole day… and i never find myself gasping for air or curling up in a ball on the floor because the music is too loud won’t get out of my head.

    it’s just a store and it’s nothing special – don’t let it intimidate you. if people want to pay $20 for a t-shirt (which is the average price without any sales/discounts) let them. for some, wearing logos is extremely important. for others, it’s not. in your matured or older age, you may think it’s silly that teenagers want to pay that much for clothing (not to mention some adults well into their 40s walk around in hollister and abercrombie shamelessly)… but they do, and they will, no matter what. someone clearly had the business initiative to take advantage of this and make money… and the CEO of abercrombie is a millionaire now.

    and if that’s what makes them happy… let them go for it. and if you’re happy bypassing these stores in the mall… good for you, too. it’s a matter of taste, everyone’s is different, but these places aren’t going to change. it’s a business and it has particular and rigid standards. the great thing about a capitalistic society is you get to choose where you’d like to spend your money. so don’t fret… if you don’t buy it, someone else will.


  31. You Just Made My List!on 09 Nov 2010 at 5:10 pm

    Emily – I don’t like it when other people are happy.

  32. Ronon 27 Nov 2010 at 10:22 pm

    that loooks like the hollister in toronto?

  33. Ellenon 06 Dec 2010 at 12:38 am

    I’m only twenty, but I’m completely put off by the dim lighting and suffocating fumes as well. The stores may not be dark enough to bump into others, but it is definitely dark enough to make color identification challenging. Also, the clothing is rather unreasonably priced. Hollister/A&F/Gilly Hicks/(fill in the blank) are glaring products of America’s fixation with over-consumption, materialism, and superficial means of seeking satisfaction. To me, that’s what is most disgusting of all about “dark stores at the mall”.

  34. Angelicaon 08 Dec 2010 at 4:10 am

    Yes. It’s dark. Yes. There is loud music. We spray the signature scent so that it SELLS. Which it DOES. Not only that, people risk getting arrested to steal it every day of the week. And if you guys knew how to use the internet to find coupons from the company, or to find out when we have promos (almost every week), then you would have no grounds to complain about the prices at Hollister. If you are not between the ages of 14-18 (or have to buy gifts), why are you going to the store in the first place? Go get your clothes at a store meant for adults.

  35. You Just Made My List!on 08 Dec 2010 at 8:15 am

    Angelica – You’re an idiot, no wonder you work at one of these douchebag stores. Yeah, I know everything you just said, I understand how retail works. Understanding the details of Hollister doesn’t make Hollister any less lame. Even when I was 15 I knew better than to dress like an asshole.

  36. yesssssson 10 Dec 2010 at 10:17 pm

    holister… cant even see what the clothes look like on

  37. alwaysdislikediton 05 Jan 2011 at 9:54 pm

    okay. hollister and all those stores were soooo popular when i was younger (i’m only 21 now). i’m sorry, but i’ve ALWAYS hated going in there. even when i was 15. it’s far too loud. i don’t care what anyone says, when i’m shopping, i like to converse with people, and in those stores, i can barely hear myself think. and now i can’t even walk past the stores without complaining about that terrible stench. it’s gross! it stinks up the whole shopping mall. obnoxious? yeah. the darkness is pretty annoying, too. you buy something, take it out of the store, and realize it’s a whole different color! the worst part is the sizing. want to know why teenagers have body issues? walk into hollister or abercrombie. sorry world, the average person is not a size 3. there wouldn’t be as many girls (and boys) suffering from eating disorders if these stores weren’t in existence.

  38. Steveon 06 Jan 2011 at 7:22 pm

    I think I was in one of those stores one time, and I think the reason I don’t really remember is because it was dark. I might be thinking about that time I was a kid and my parents took me to a tour of a cave.

    Agreed on the “Hollister” logo stuff. Those companies get paid by their customers to be nothing but a walking billboard to advertise for new customers. I’ve walked past these stores and I think it was the Ambercrombe and Finch store that seemed to have gay porn posters in front of the store. I joke about this store being for gay guys, but I think that might be true.

    BTW: Goatees are still cool 😛

  39. Jerrodon 06 Jan 2011 at 10:09 pm

    I have gone into Hollister twice. Once to see what it was because I had no idea. And the second time was about a year later to pretend-try on some t-shirts and wipe my ass sweat by the neck part of the tee’s. True story, bro.

  40. Carmenon 28 Jan 2011 at 2:53 pm

    My boyfriend wears an extra small men’s shirt from this store, because he is very tall and very thin. I am short and usually fit into a women’s size medium to large. I received an XL sized shirt from this store as a birthday present, and it would not fit to save my life. My boyfriend tried it on (the one who fits into an XS men’s shirt from the same store), and it was so tight on him, it almost ripped. The sizing they have for women/girls is so unrealistic, it isn’t even funny.

  41. Mickiion 15 Mar 2011 at 12:19 pm

    This is for Alan, WAY up there in the middle…You apparently either work for Hollister, or are one of the great brain-washed masses that think consumerism is the way to live. NONE of my friends go into that preppie store BECAUSE of the way it is marketed! The “old people” that have posted here have it completely right! You are a SHEEP Alan! Follow your great god of mindlessness! I will go my way and try to save the world while you advertise that crappy product for free!
    I WILL vote with my dollar! Buy ORGANIC!!!! Free Tibet! Fight Big AGRA!

  42. LG Chickon 21 Mar 2011 at 6:16 pm

    Ok, whatever….. People are still talking on this post, which I find funny in itself! I will throw my “Breadcrumbs and Filth” story into the mix. (I love that! Thanks to whoever said it in the comment above.)
    I took my 14 year old niece shopping there last Christmas cuz she wanted to have an A&F logo t-shirt. She’s 14,ok? So, fine. We go in. The place was so loud, as we approached the store, I thought I was totally going into a club. It has a slightly intimidating factor going for it. It’s almost like the store is saying “Are you cool enough to come in? Do you dare?”
    I guess we were cool enough, cuz we went in. You are all so right about the dim lighting. It feels like the middle of the night, and it’s true that you can’t really determine the true color of the clothing. Sheesh. We got the t-shirt she wanted, and yes, we had to go up to the biggest size for my skinny niece. There were dressing rooms hidden to the side, and they were really dark. what is the fricking point? You can’t even see how it look, it was so dark in there. All the while, my head is throbbing in time with the music. When I went to pay, I was asked a half dozen times if I’d like to try the “whatever” scent, and I kept saying no, but they would spray it in front of themselves anyway, so you had no choice but to smell it. I asked the cashier if I could get that wrapped. I figured I was paying through the nose, the least they could do was wrap it for me. You know what he said? “We put it in our signature bag with our logo so you don’t even need to wrap it!” The arrogance…..

  43. Laneyon 04 Apr 2011 at 2:54 pm

    wow some people, we’re all entitled to our opinions but seriously if you don’t like it .. don’t go in? I work in Hollister and yeah its dark, the music’s loud, it smells of our signature scent whatever, that is what Hollister IS! Every store has their own way of advertising their brands and drawing customers in right? .. just because Hollister chooses to do it a little different doesn’t mean it should be subject to all this abuse. As I said, each to their own opinion, but I’m with Angelica on this. I work there, I know what it’s like and I know that actually, it’s a really fun, lively place to work and (despite what you all think) people do actually LOVE the store. Doesn’t mean we’re brainwashed and it doesn’t make us sheep. Maybe we just have different views and different preferences. Let it be and if you don’t like it then don’t concern yourself with it.

  44. LG Chickon 04 Apr 2011 at 5:55 pm

    Laney – On behalf of Listy, I will argue his position.
    First of all, take your own advice – “Let it be, and if you don’t like it, don’t concern yourself with it”. If you don’t agree with the point of views on this blog, then don’t concern yourself with it. Listy has created this blog as a forum for complaints about things that he decides to complain about. Just move on to something else, Laney. I don’t have an issue with the way Hollister does business. They can do whatever they want to. More power to them. They are just not going to take my money. You should be fine with that. In fact, I was at the mall today, and I chose not to shop in that store. End of story.

  45. You Just Made My List!on 05 Apr 2011 at 7:46 am

    Laney – So how does this work? YOU get to complain about something you don’t like, me… but I don’t get to complain about something I don’t like, these stupid stores? Sounds logical.

    Go buy a $60 “vintage” T-shirt and leave me alone.

  46. Strom Elderon 05 Apr 2011 at 7:57 pm

    actually there are dressing rooms. you guys are ignorant.

  47. You Just Made My List!on 05 Apr 2011 at 8:31 pm

    Strom – Thanks for the valuable and important information about the dressing room situation. You are right, I should read more books. Me am ignorant, YEE HAW!

  48. LG Chickon 06 Apr 2011 at 1:43 pm

    Storm – a more accurate description of these stores would be that they are large walk in closets, with ridiculous music, and silly hipsters walking around, bumping into each other, because someone flipped the light switch off! And everyone there is to IGNORANT to notice!

  49. Laurenon 20 Apr 2011 at 11:36 pm

    Seriously guys get a life. You talk shit about the people that shop there, you are even worse going in there just to complain about it. If you don’t like it here is a fucking idea, don’t go in there! Oh and by the way there are mirrors, one in each room and there are dressing rooms. If you don’t like the clothes then doing fucking wear them. Half of you people are probably complaining because you are either too poor or too fat to buy their clothes. The sizing is realistic, I am 21 years old and wear a size 0 from there and I am average size for my height (5’3). They are not trying to keep older people out of the store the store is fucking marketed to teenagers not adults. Instead of posting shit like this and going into stores that you don’t like just to complain, do something productive.

  50. Fionaon 20 Apr 2011 at 11:46 pm

    I work at Hollister and I don’t know what you people are talking about. The lighting is fine you can see everything, and the place is not a “maze”. You’re just so used to the bright lights that you can’t stand something to be a bit darker? The cologne we spray is advertising and believe it or not people come in all the time asking to purchase it. Again, it’s not aimed at you older people so clearly you can’t complain about it because it’s not where you are supposed to be. You need to stop criticisizing stores simply because you don’t like the way it’s set up. There’s a reason it’s a multimillion dollar company.

  51. Nickion 21 Apr 2011 at 12:37 am

    lol @ Fiona

    Stop your complaining about people complaining. Everyone does it. Not just the older people! I bet you’ve complained about stores before, heck, most people I know who shop at places like Hollister and all that complain about places like Hot Topic and what not where all the “weird emo kids go to shop”. I’m turning 19 in a month, and I’ve been in both shops, once. For a friend. I sat in Hollister for half an hour waiting for her to try on clothes and sure I could see but it wasn’t great, I felt like I was supposed to be in some sultry restaurant with a date or something. It’s rude people that ruin the image of my generation DX

    Though I will disagree with the fitting room part, we were stuck in both stores for half an hour because of someone trying on clothes… I don’t know how she managed to take half an hour for one pair of shorts…

  52. You Just Made My List!on 21 Apr 2011 at 8:03 am

    Fiona & Lauren – You need to stop defending stores as if they are family members. You should hear yourselves, you’re acting like I just called your grandmother a cunt.

    “Half of you people are probably complaining because you are either too poor or too fat to buy their clothes.” With intelligent comments like that, it’s hard to believe people hate your stupid favorite store. Grow up.

    Nicki – “Stop your complaining about people complaining.” Thank you so much for being the voice of reason. I love the way people all of a sudden forget they have opinions as soon as someone else disagrees with them on something.

  53. Laurenon 21 Apr 2011 at 11:49 am

    Trust me I probably dislike the company more than any of you. All I am saying is get the fuck over it, if you don’t like it then don’t go in. Stop talking shit about people that do then get mad when they voice their opinion.

  54. You Just Made My List!on 21 Apr 2011 at 1:38 pm

    Lauren – Have you ever heard of the word “irony?”

  55. Mirandaon 23 Apr 2011 at 8:09 am

    I recently heaed that the reason they spray so much cologne is so that when you taje your new purchases home, they smell like the store. that also means that when you physically walk walk into the store and leave, you smell like it too. ugh.

  56. personon 23 Apr 2011 at 10:31 am

    I totally agree with Katie when I was in middle school all the females looked the same to me because they always wore the same type of clothes (and put their notebooks n bags) that had a name brand on them. THey would almost always wear uggs in the winter with various types of jeans and in the warmer months they would wear reeeeealy short shorts which always bothered me because they were 14 at the oldest and it definetely wasn’t following the school dress code. I obviously am not one of these. Oh and now in highschool it’s not as bad but they are listening to music all the time.

  57. Dboutchon 23 Apr 2011 at 11:03 pm

    They do this for a reason.

    The want to encourage people to steal clothing, and showcase it on the street.

    Its Gorilla Marketing.

  58. LG Chickon 24 Apr 2011 at 5:01 pm

    Hang on. “They want to encourage people to steal clothing”? What are you,
    nuts? I find that really hard to believe. Really hard. I do find this whole conversation very entertaining, though. Listy, one thing you must admit – girls are passionate about their clothes, Yo! They find it really hard to be criticized. They are in the very vulnerable youth stage. They want to be attractive to guys, but aren’t sure if they are. If we hurt their feelings too much, they will be upset – Waaaaaa! This is pretty funny. LOL
    Hey, Listy, do you think if I tweet their marketing dept, ( a la Char),they might fill me in?

  59. LG Chickon 25 Apr 2011 at 9:43 am

    Dboutch –
    I couldn’t buy what you said about “gorilla marketing”, so I checked with A&F customer service. Here is their reply:

    “Thanks for emailing in to Abercrombie & Fitch. The lighting, combined with our music, fragrance and marketing, are all a part of the casual, relaxed lifestyle experience we strive to offer every customer within our marketing..

    With that being said, we never encourage people to steal our clothing, or any other company’s merchandise, to market the lifestyle we enjoy. A&F does everything possible in our reach to promote our Brand Protection”.

    Gorilla Marketing is like placing an apple computer logo in an obvious spot in a TV show, something like that where it is obvious to the viewer that they are being marketed to. In a way, putting logos on t-shirts is another form of it, but encouraging people to steal definitely is not.

  60. Trav-skion 25 Apr 2011 at 10:36 am

    I work there and it literally isn’t as bad as you say it is. Yes their clothes are REALLLLLY shitty, but we DO have dressing rooms, we DONT play music very loud, and we spray the store once a day and it IS NOT on every article of clothing. Our sizes are NOT that different. I wear an XSmall in every other store, but i wear a Small at Hollister. The reason why Hollister, Gilly Hicks, Abercrombie, and Abercrombie and Fitch are so similar is because they are owned by the same company. Yes the clothes are ugly and terrible quality, but it really isn’t dark, loud, or smelly. Its called sucking it up. If you don’t like it-don’t go.

  61. Hatin' on Stores like Hollisteron 25 Apr 2011 at 10:38 am

    I’m definitely within Hollister’s demographic and I’d never set food in one EVER again. As a young teenager in High School, of course I tried to fit in and so I did buy their clothes. Mostly online, though. I always hated going into their stores because, as mentioned, they SUCK.

    Anyway, anyone who says Hollister has quality clothes must be out of their damn mind. Their shirts are practically see through and the jeans last about a minute due to their stupid “destroyed” look.

    Hollister markets their clothing toward people with money who are stupid enough to believe that buying their merchandise will put them in the “cool” bracket.

  62. You Just Made My List!on 25 Apr 2011 at 4:53 pm

    Trav-ski – Yeah, you’re right, I should suck it up and say more positive things about the “REALLLLLLY shitty” clothes that are also “ugly” and “terrible.” I guess I’m just not cool enough to get it.

  63. A.T. surfon 02 Jun 2011 at 11:02 am

    being butch I tend to lean toward function more than form. my wallet says the same thing. I choose AE, Merrell etc. it has to last because im very tough on clothes, I dont really care for Hollister or A&F because they’re quite drab. I need something interesting, comfortable, true to size and useful. But not everyone is into the same things I am. so, they do what they want. it doesn’t make them less intelligent or (stupid) its their opinion versus your own. live and let live. peace love and a bar of dove.

  64. HilLeshaon 30 Jun 2011 at 6:49 pm

    I’ve only been to Hollister once and that was enough. Basically it was generic looking clothing with a hefty price tag. If I’m going to splurge, it’s going to be on something high end and has great quality.

  65. Jenaon 28 Aug 2011 at 7:12 pm

    Reason number 76 to hate Hollister – they attempt to give off a “casual, relaxed” vibe by browbeating the managers and workers into doing everything “just so,” from the lights to the music to the spray.

  66. darrell lucason 12 Jan 2012 at 3:04 am

    I went in for some swimming shorts. I asked the girl where the black shorts were? She told me there wasn’t anything black in The whole store! Maybe and employee but that’s it.