You just made my list!

Here’s my challenge, my Pepsi challenge if you will… give me way less money, say $500,000, and I will design a new logo for Pepsi that kicks the sissy ass of this piece of shit. In fact, Pepsi could simply pay me $250,000 and I will save them about 40 million in rebranding by telling them to stick with their old/better logo. After I cash the check for $250K I would tell them their cola tastes like ass! Ass and sugar. It will be such an awesome burn because what are they gonna do, I already cashed the check (and waited for it to clear).

I will never understand why a company feels the urge to constantly spend millions and millions to simply tweak their logo in a misguided attempt to make it “hip” and “edgy.” It is extremely rare that this rebranding will end up superior to the existing identity. The only successful rebranding that comes to mind is FedEx.

These Pepsi jerks should learn a lesson from Coca-cola and 1) stay consistent and burn that logo into our minds for 100 years so we see it in our sleep and 2) make their drink taste more awesome and less like liquid balls. I realize this implies I know what balls taste like, well I do, they taste like Pepsi.